All You Need to Know about Product Development for Lean Startups
To be sold fast and well any product must satisfy a consumer demand. Failing to do so can become an impediment to the economic prosperity, hence huge profits. Today a start-up is a very popular concept of developing businesses and products. However, most of them fail soon after their services or products are released. The reason for that is simple, yet surprising. Most provided products never respond to consumer needs, desires or expectations.
The usual failure scenario is as follows. The product or service development takes much time and effort, which means big money. After the launch there is a bitter disappointment and no resources to tweak the initial product to anything to catch a consumer interest. To avoid that it’s worth considering a recently widespread idea of lean startups. The very idea of it is the most effective for the IT industry as it falls in line with the way things are done there.
The concept in itself is quite simple. However, product development for lean startups includes several very important steps.
- START with the most basic idea of a product, just to prove the concept. The so-called minimum viable product will show whether the game is worth the candle. Besides, it will require much less time, effort and money than full-scale product deployment. There are no new shining features until the concept is validated.
- WRITE the code and DEPLOY it to the production soon after that. Every new product release brings updates and keeps users on tenterhooks. It is easier to track the product popularity and watch for the consumer attitude to the product. Highly-appreciated features are then promoted and upgraded while others are either rebuilt or replaced.
- PROVIDE several versions of the product to see what consumers like most. Users like to have a choice, while you can try out several potential directions of product development.
- VERIFY and ANALYZE the users’ feedback. Apply reliable tools to collect usage data and analyze it to take further decisions. The more reliable the metrics is, the more unbiased consumer feedback you get.
- LEARN what consumers like and dislike about the product, what they need and what they’d like to have. Everybody would agree that it is vital for a business to learn about its customers’ needs. During the traditional development process information about consumers arrives only twice. Some data is provided at the very beginning in the form of initial development requirements. They are very biased and represent what business owners just think to be necessary for the public. Most data arrives after the release and it is usually too late to be used. A continuous deployment process allows receiving more info about the consumer attitude to the project. The results of the data analysis can significantly alter the product development direction.
Product development for lean startups can be challenging. It requires much attention to consumers’ thoughts and needs. Unfortunately, product development is not about writing the code any more. It is about a customer. Adopting that is not easy but doing it paves the way to success.
R-Style Lab helps start-ups to find talented dev resources and learn about continuous deployment. Our development facilities are based in Eastern Europe, hence it is broadly beneficial for American and European-based startups to cooperate with us. We start with an idea, continuously tweak it to meet consumer preferences, analyze the feedback and end with making your project thrive.