Affiliate of Mothercare in Belarus wanted an engaging and useful mobile app with relevant and interesting content for the brand's clientele to increase brand loyalty.
Technologies and tools applied:
- Server components and business logic: PHP 5.3
- DB: MySQL
- Platforms: iOS, Android
1 middle iOS developer, 2 Android developers (middle & junior), 1 middle PHP developer, 1 QA, 1 PM
Combination of RUP and Waterfall
We developed iOS & Android mobile apps following the brand’s UI guidelines and OSs requirements. Considering the target audience of that app we paid close attention to the simplicity and intuitivity of the user experience.
There was no need for extended functionality, on the contrary, the idea was to keep it simple yet useful and informative. Therefore the app features:
- list of Mothercare shops with addresses and directions
- interesting articles