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Social Media Advertising Platform case study slide 1

Social Media Advertising Platform

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BUSINESS OBJECTIVE

We were contacted by one of the largest digital agencies in the USA. Their advertising web platform was built by 2 different teams which negatively influenced code quality and cohesion. They wanted us to evaluate the code, do regression testing and add several new features.

PROJECT DETAILS

Technologies and tools applied:

  • HTML5, JavaScript, Backbone.js, Node.js, Scala, Scalatra
  • DB: MongoDB

Team:
1 senior Scala developer, 1 middle JavaScript developer, 1 QA, 1 BA, 1 PM

Duration:
24 weeks

Methodology:
Agile

SOLUTION

The application is designed to connect social media opinion leaders and marketers promoting the corresponding goods and services. Opinion leaders review brands and products and get money for their contribution. Their opinion influences customer buying decisions.

The app functionalities include:

  • constant monitoring of social metrics;
  • improved system of tracking and measuring ad campaign results;
  • secure payment system.

 

Testimonials

Happy client is the best business strategy. Read what our clients say about collaboration with us.

Barefoot Solutions, Inc.

"Having worked with a lot of USA and non US-based development teams, R-Style Lab software development company is hands down the best I've seen. They have a high level of professionalism, excellent communication skills, thorough quality assurance practices, and superb technical expertise. I have been very satisfied with the quality of the software products that they have delivered, and everything has been delivered on time, on budget, and to spec."

Hunter Jensen, CEO

Eurovision, Song Contest 2009 in Moscow

“The project on the deployment of “Eurovision-2009” IT-infrastructure has been undoubtedly large-scale and labour-intensive. Its realization demanded for engaging a huge part of the company’s resources in a very limited time. Moreover, the project required for maximum focus as well as consolidation of all the company’s potentials. R-Style Lab specialists have fulfilled the task assigned to the full extent of their power. All the works were completed on a very high professional level.”

Mark Valentini, CIO of “Red Square” Ltd.

Dentsu-Smart

“Reorganization of the company’s IT-infrastructure has allowed for improving customer service, optimizing employees’ work and structuring data processing. In the result of the project implementation, we’ve got a single point of managing access rights, servers, users, printing, applications, e-mails and other resources at all the Dentsu-Smart subsidiaries. Besides, R-Style Lab specialists have developed a fault-tolerant and easy-scalable system.”

Alexander Arikainen, Administrative Director

Rive Gauche, perfume and cosmetics chain

“R-Style Lab solution allowed us to improve the quality of communication in the company. After the project completion, we have managed to reduce the costs for long-distance communication by 10%. I’d like to thank R-Style Lab team for the professional and flexible approach to the project implementation”

Anton Karzhavin, Project Manager

Aeroflot

“Work of R-Style Lab's specialists is a classic example of successful IT-outsourcing. We’ve been fully satisfied with the professional level of the work done.”

Sergey Kiruschin, Head of IT department

Uhrenholt

“The implemented project allowed for improving the security level of the information system, made it more reliable and failsafe, increased its flexibility and scalability as well as reduced costs for administration. According to our estimates, the R-Style Lab's delivered project let us lower the operational costs by almost 2 times.”

Andrey Golovchanov, Project Manager at Uhrenholt

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