Our client is a network of spa salons with thousands of clients all over the world. They needed a reliable solution to manage their customer relations and marketing efforts.
Technologies and tools applied:
- PHP, Drupal 7
- DB: MySQL
1 senior developer, 1 junior developer, 1 QA, 1 designer, 1 project manager
R-Style Lab PHP team developed a CRM system which:
- tracks, records and stores data on clientele and communication channels;
- identifies and rewards loyal customers in line with the personal statistics gathered on the base of their visits;
- features marketing tool which maximizes sales and profit via analytics and KPIs;
- generates reports providing info on customers attitude to the delivered services;
- distributes automatic notifications on a range of events: planned visits, advertising and marketing campaigns, available bonuses and discounts;
- processes feedback.