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Top 10 IoT Influencers You Should Keep an Eye on
To create our list of the world’s pre-eminent IoT figures, the R-Style Lab marketing team conducted a thorough research which involved in-depth analysis of the influencers’ social media profiles and content they share on personal blogs and external platforms. The number of followers on social media, which is often considered one of the key indicators of an influencer’s popularity, was of secondary importance to us; alternatively, we focused on user engagement and the value followers get from the curated content. Furthermore, we made sure to include experts from varied IoT domains such as the Industrial Internet of Things and Home Automation in our list.
Without further ado, let us introduce the Internet of Things heroes!
#1 Stacey HigginbothamStacey Higginbotham is a professional journalist, editor and speaker who’s been covering technology for the last 18 years. Her articles appeared on the prominent business and technology websites including Fortune, PCMag, Entrepreneur and Business Insider. She’s passionate about chips and often reviews new connected products on her blog, Stacey on IoT. She’s also active on Medium and shares useful IoT content on Twitter and in her weekly newsletter. Stacey’s works are an artful blend of tech trends, how-to’s, important announcements and personal stories — and that’s what makes them so compelling.
#2 Peggy SmedleyMs. Smedley is a notable IoT futurist and security expert, founder of the Peggy Smedley Institute providing assessment of its clients roles in the burgeoning Internet of Things market and primary editor of Connected World — the #1-rated Internet of Things blog covering the implementation of IoT and M2M technologies in manufacturing, supply chain management, construction and utilities. Peggy Smedley is also known for her weekly technology podcasts available on iTunes and iHeartRadio.
#3 Amber CaseAmber Case is a Portland-based technology author, entrepreneur and cyborg anthropologist who helps companies design and successfully deploy the Internet of Things solutions. Besides providing consulting services to Fortune 500 companies, Amber discusses innovation, calm technology, project management and UX on her Medium blog and shares content across a variety of platforms including O’Reilly, Fast Company and Design Principles FTW. Unlike other opinion leaders on our list, Amber Case mostly focuses on designing connected experiences with the end user in mind.
#4 Tamara McClearyCEO at Thulium, a MarTech guru and a recognized customer experience expert, Tamara McCleary assists the world’s leading companies including IBM, Verizon Enterprise and Huawei in creating compelling brand stories and meeting revenue goals. Tamara McCleary is often listed among top IoT, Big Data and Artificial Intelligence influencers and creates content which highlights the implementation of cutting-edge technology in marketing and business development.
#5 Alexandra Deschamps-SonsinoAlexandra Deschamps-Sonsino is the author of Smarter Homes: How Technology will Change Your Home Life, a book covering the future of Home Automation technology which is based on Alexandra’s practical experience designing connected home products. Alexandra’s IoT background is truly impressive: since 2006, she’s been providing product design consulting services to brands like Procter & Gamble, Intel and Nokia, was UK’s first distributor of the Arduino IoT prototyping boards and created Good Night Lamp, an IoT-based lamp which helps users stay in touch with their loved ones. Make sure to follow Alexandra on social media to keep up to date with the latest Smart Home trends and get insider tips on launching an innovative product.
#6 Daniel ElizaldeThe first man on our top 10 Internet of Things influencers’ list, Mr. Elizalde is an IoT product strategy expert from San Francisco. Currently CEO of his own consulting firm, Daniel is also employed in a teaching position at Stanford University, offers online training to IoT professionals and writes for a number of technology blogs including IoT for All and Mind the Product. Daniel Elizalde’s philosophy is perfectly summed up in his Internet of Things: A Primer for Product Managers blog post; follow Daniel to discover how to take your project from an idea to a commercially successful product.
#7 Avrohom GottheilKnowledge sharing — without a typical Call to Action or sales pitch — is almost non-existent in today’s technology environment. That’s the problem Mr. Gottheil attempted to solve by launching #AskTheCEO — an educational platform where CEOs invited to one-to-one interviews share their stories and discuss real-life applications of novel technology in business; some of the episodes, including the interview with the Microsoft Azure expert Paul Maher, are available on Avrohom’s YouTube channel. Avrohom Gottheil offers consulting services to companies looking to automate workflows using IoT, AI and cloud technologies and shares his expertise across a variety of channels including The IoT Magazine and Disruptive Technologists.
#8 Claire RowlandClaire Rowland is an independent UX consultant who has practical experience building IoT solutions (hardware and software included). Ms. Rowland is the lead author of Designing Connected Products, a book which details the process of creating meaningful user experiences in IoT, and is an outspoken advocate of the system thinking approach to the Internet of Things UX design. Ms. Rowland is a frequent contributor to O’Reilly, JAXenter, UX Magazine and other websites covering connected product development.
#9 Ronald van LoonRonald van Loon is an Amsterdam-based consultant who helps companies leverage data — including the information collected through smart sensors — for continuous performance optimization and revenue growth. Ronald’s areas of expertise encompass varied IoT sectors and predictive analytics models based on Machine Learning. He has an impressive social media following (over 150 thousand users) and creates quality content for his personal blog, YouTube channel and a number of technology portals such as Dataconomy, The Digital Transformation People and ReadWrite to highlight the benefits and pitfalls of incorporating smart data processing solutions into IT infrastructures.
#10 Benjamin CabéA Senior Program Manager at the Eclipse Foundation, Benjamin Cabé has been studying IoT technologies for over 12 years and participated in numerous developer- and business-focused conferences. His blog posts and SlideShare presentations mostly cover the implementation of Eclipse IoT stack including Java, MQTT broker and Wakaama. Benjamin has also contributed a number of articles to JAXenter and Electronic Design; he has hands-on experience prototyping connected solutions using Arduino and promotes the development of an affordable open-source IoT.
If You Don’t Know about Something, then Ask the Right People Who DoToday’s technical leadership ecosystem is largely fragmented and closed to outsiders; as a result, the lack of IoT skills and expertise, as well as inconsistent corporate digital strategies, remain the largest barriers to successful business transformation.
By following recognized IoT influencers, you can effortlessly keep track of newly launched IoT products and development tools and make timely changes to your IT strategy. IoT startups can also reach out to opinion leaders to get media coverage and an unbiased review of their product. Finally, all experts on our list cut their teeth on building and deploying connected solutions and reflect on the challenges they’d encountered in their articles and podcasts.