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Enterprise Mobility Gaining Momentum: Major Trends for 2015

June 24, 2015 Written by Maria Shestakova, Digital Marketer
Nearly 1.2 billion workers worldwide carry their mobile devices to workplace. And it’s a good thing, as they prove to be connected to office up to 240 hrs per year longer, be 42% more productive, and contribute to a 37% increase in corporate revenue. But enterprise mobility brings on more and more new challenges leaving you with a hole in your budget and still well behind the tech frontline. Good news: we’ve collected the most important upcoming enterprise mobility trends. Stay tuned.

1. EMM strategy adoption

EMM means enterprise mobility management and embraces several aspects:
  • Mobile device management: control and management of devices via configuration tools, which are implemented using APIs of mobile OS providers. Just a few years ago, MDM was the only focus for the tech world, with hundreds of tech companies offering their MDM solutions to businesses. Nowadays, the leading providers extended their services to EMM, making MDM part of the bigger picture.
  • Mobile content management: enterprise data storage on any device supplied by the company or owned by an employee with a security container. From within that container, users can have access to their mailbox, organizers, applications, contact list, files and Internet browser.
  • Mobile application management: policy controls for commercial as well as custom developed enterprise mobile apps. MAM solutions enforce themselves with the help of a software development kit (SDK) or through app wrapping. App wrapping provides an application with a secure layer with no additional code changes required to be made in the app, while SDK integrates configuration and security features in the process of enterprise mobile app development.
The three technologies described above all tackle certain problems, but don’t provide encompassing solutions to the challenges that enterprise mobility faces. MDM, MCM and MAM do not actually overlap. However, it is important to manage all three issues as a whole. Since more organizations currently embrace EMM, providers have expanded their offerings, usually by adding MCM or MAM functions to their MDM solutions. Enterprise app stores also become a widespread feature of EMM products. Any enterprise should focus on adopting a strong EMM strategy that would help workers be more productive via their tools of choice to perform work-related tasks efficiently.

2. A shift from BYOD towards CYOD

In recent years, bring-your-own-device (BYOD) has become an approved policy for many enterprises. Employees were able to use their personal devices at work, with few or none corporate security measures enforced. The trend ensured quick device adoption, along with low operation costs. However, as enterprise mobile data security issues arise, they force some companies switch to CYOD, choose-your-own-device strategy. Employees are now presented with a choice of devices approved by a certain enterprise that have software and security settings pre-installed. Users can generally expand the usage of such devices to personal needs’ usage, but are still obliged to follow the rules and procedures defined by the company. We are likely to notice more companies adopt a CYOD strategy in the near future.

3. Heightened Security

In today’s reality, to protect a device with a password is no longer enough. In addition to mobile malware that is on the rise, a growing number of businesses are switching to the cloud, trading on-site hosting security for efficiency and increased productivity of the cloud.
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But the hottest trend is in-app permission options: internal log and custom settings for applications. What does this mean for secure management of enterprise mobility? Simply put, the sensitive data will only be within reach for those employees who need it. If your legal department doesn’t need access to sales information, they won’t have it. This could potentially decrease the number of endpoints where data can get lost, misused or stolen. Thus, in the near future, keep an eye for more advanced apps with varied built-in security options. Successful Enterprise Mobility Strategy

4. Future-proof solutions for enterprise mobility

In a reality where both operating systems and devices change every year, it’s vital to opt for versatile EMM software – the one that’s flexible enough to keep up with the hectic pace of tech innovations. Only invest in tools that can give you the flexibility you need to stay ahead of the game. Make sure to partner with an enterprise mobile application development vendor that can handle new endpoints as they become popular. There might be new trends emerging as this article is being written. Stay alert and do your best to accomplish tomorrow’s challenges today. After all, identifying, responding and adapting to these trends are not questions of prestige, but rather of remaining competitive in business or falling behind.

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