Drones are winning the market, and the key...
Why cross-channel marketing?A cross-channel experience provides customers with much more incentive to purchase your product. Some reports indicate that customers that communicate with your brand on multiple channels spend up to three times more, compared to single-channel shoppers. “More importantly, multiple channels mean multiple sources of user data and more insight into their behavior and preferences. Each data source influences the other. All of them fall into place and form the so-called great picture, which allows companies to understand their customers and calibrate their marketing efforts,”- says Estelle Leotard, a tech writer for Studicus and TrustMyPaper. However, it’s understandable that many businesses are having a hard time managing an online presence on a broad spectrum of social media platforms and marketing channels since this can be too time-consuming and costly. This is where cross-channel marketing platforms come into play.
Here’s how you do itTailoring online experiences is an essential component of a modern marketing strategy. In a recent study published by Salesforce, 85% of respondents suggest that being treated like an actual person, not just a number in some marketer’s spreadsheets, is a critical factor in winning their business. To do that, companies need to tap into each of their customers’ interests, passions, and fears.
Say helloA very basic approach to personalization is acknowledging a return customer. Visitors that access your site more than once make larger purchases, at a higher rate, compared to first-time visitors. Therefore, it’s essential to underline that you’re happy to see them back.
Make sound recommendationsBy tapping into the power of AI, you’ll be able to predict what a person might be looking for, based on a set of factors, like their previous purchases, the brands they like, the price, and so forth. In effect, this will allow you to advertise products to your existing and potential customers by using the communication channel they prefer.
“A great example of this kind of hyper-personalization is Airbnb’s search. It’s powered by an AI algorithm that uses a vast number of signals, in order to provide users with tailored recommendations both on the website but also across multiple channels like social media,”- says Diana Adjadj, marketer and writer for GrabMyEssay and WowGrade.