By 2018, less than 0.01% of mobile apps will...
1. Do Your HomeworkThere is one fundamental question you should ask: what kind of designer do I look for? A community of professionals calling themselves this name is truly diverse. There are user experience (UX) and user interface (UI) experts, graphic and motion specialists, product designers. The boundaries between the knowledge base and functions they perform can be blurry at times. A good way to not get lost in terminology is to sit and break down a particular role you have into specific skills you are looking for. It will then be easier to describe them in a job listing and evaluate during an interview. List out every single point your company lacks to build an example of a great mobile app design. Here are some clues to what skills you might need and questions they help answer:
- Research: What do my customers want? Do they understand how to use and navigate what I offer? If you need ‘the big picture’, understand what sort of experience users are looking for, and define a vision for you future product, you are in search of a UX specialist.
- UI development: How should my product be laid out to provide the experience my customers are looking for? UI specialist is the one who develops tactics based on the strategy set by his UX counterpart.
- Interaction: What should happen to the interface after a user touches it? An interaction/motion professional decides how a menu should slide in or which transition effects to use. He provides visual clues about how to use the product.
- Product: What exactly do I want to build? What features shall I include or omit? A product designer is the most general specialist involved in the creation of the look and feel.
- Visual (Graphic) part: What feelings should we convey? Visual gurus sweat over small details that others overlook and provide beauty in every pixel.
2. Go get ‘emThere are a number of online spots where you can look for qualified mobile app designers:
- Behance. Behance is one of the best-known portfolio website with an active job board. As soon as a designer applies for your job posting, you can access their portfolio immediately. So you can make a decision quickly and effectively.
- Dribble. Dribble is a site for creative professionals to show their portfolio, promote their skills and to find inspiration for a new app design. Users share screenshots of their completed projects. If posting a job, you can filter search by skills, location, availability and other criteria.
- AIGA. American Institute of Graphic Artists (AIGA) is one of the largest and oldest professional membership creative organizations. Browse through their portfolio gallery for mobile app design best practices, or use the job board to find and hire a good specialist.
- Guru. Guru is yet another site for freelance creative, technical, or business professionals. You can compare statistics such as salaries and repeat business. It is easy to manage a project with tasks and milestones, and to communicate with a freelancer through the website.
- Scoutzie. A quality mobile-focused resource.