By 2018, less than 0.01% of mobile apps will...
Insight into restaurant app development: what makes an awesome food ordering app?
- UI/UX design. With 90% of apps a user downloads being used only once, it is true to say that smartphone owners do judge the book by its cover. Starting with the icon, your app should have your brand written all over it, while its landing page must showcase the app’s full feature set. Animations, beautiful layouts and HQ photos aside, you should enable customers to easily navigate the menu and place orders in several clicks. Also, take the trouble to secure payments through tokens and allow users to track delivery status and contact couriers if required;
- Excessive menu/restaurant information. Further to our user experience talk, make sure to feature menu information (or at least certain items) on the landing page; you should also add short and full menu descriptions offering nutrition facts to picky customers (btw, detailed descriptions sell more food, too). When it comes to restaurant data, it should not be limited to your address and opening hours: customers who will take the time to install your app and link credit card to their account might want to learn more about your business;
- Fast order placement. Great food ordering apps employ reliable payment gateway solutions like Stripe, PayPal or PayU that allow customers to specify credit card data only once (the profile set-up stage), thus shortening their buying journey. Order splitting (the feature is utilized by apps like Uber and MyCheck) is a nice option, too;
- Loyalty program features. Recent studies show that 65% of customers will download a restaurant app when promised exclusive offers and deals; 80% of those will return to the restaurant to redeem the deals and loyalty points. My Starbucks Rewards, one of the most successful mobile-based loyalty programs ever made, drives 40% of the company’s revenue. By incorporating loyalty program elements into your food ordering app, you’ll give customers a strong incentive to use the application on a regular basis and increase check averages;
- Social features. These include ratings and customer reviews, as well as the options to refer the app to a friend, share it on social media and log in/sign up via a social media account.
Building a food ordering app: Breakfast Delivered case
Breakfast Delivered, a US start-up we’ve recently worked with, wanted to create a food delivery app targeted at college students. Being new to both food industry and mobile development, the company didn’t have a clear vision of the software; however, their major requirement was to enable order placement in 3 to 4 clicks.The solution we came up with is a simple client-server application which retrieves data from the server using the REST API. In fact, we developed three apps (iOS and Android apps for customers and an Android courier app), a web-based admin console and a simple website promoting the breakfast delivery service to desktop users.
The mobile apps’ key features include:
- User profile (supporting secure authorization and password set-up);
- Menu (menu items are featured on the landing page, so users can add meals to cart straight away);
- Mobile payments (we implemented the secure Stripe SDK which collects payment data directly from customers using tokenization);
- Real-time order tracking (we made use of the Socket.io engine and Google Maps SDK to enable users to track order status in real time; again, courier data is processed and synchronized by the server);
- Order splitting (the apps access a customer’s smartphone contacts and allow the person to order meals for other Breakfast Delivered users by simply choosing a name from the contacts list and adding menu items to cart; once a group order is created, the server sends notifications to all the parties involved).
How much does it cost to develop a food ordering app?
According to Pavel Vaskou, Head of iOS Development Unit at R-Style Lab, it takes a little over 16 weeks to create a high-performance app like Breakfast Delivered. Social media integration, live chat and in-app currency like Starbucks stars may extend the deadline by 10 more weeks. US vendors’ blended rates – that is, the average hourly rate of a team which consists of several developers, QA engineers, designers and project managers – range from $ 120 to $ 150; if you address an American software development company, a food ordering app will cost you anything between $ 380 thousand and $ 500 thousand.Seems a lot, doesn’t it?
The good news is, you can outsource the job to a nearshore or offshore vendor and significantly reduce software development expenses; the median dev hourly rate in Eastern Europe, for example, is only $ 30-35.Also, you can address a software development company that has worked on food delivery apps before and build a Minimum Viable Product (MVP) version of the app in just 4 weeks (which translates into $ 9.9-11.5 thousand if you set your eyes on Eastern Europe). The estimate includes mobile app development efforts (iOS and Android customer apps), the back-end part supporting menu and order management, the “Add to cart” option and geofencing (the option to place an order within a specified area). 4 weeks? Ok, but why did it take us 16 weeks to create an app like Breakfast Delivered? The remaining time was actually spent on the development and deployment of custom modules (which are desirable but not essential).
These include (all the prices are based on Eastern European hourly rates):
- Payments (the integration with shopping cart software and popular payment services like PayPal and Apple Pay), 3 weeks (or $ 7.2-8.4 thousand);
- Delivery service (an Android-based courier app and features supporting real-time order tracking), 3 weeks ($ 6.3-7.4 thousand);
- A web-based version of a food delivery app (your vendor can either build a website from scratch or enhance an existing one), 2 weeks ($ 4.5-5.3 thousand);
- Social features (group orders, social sharing, invite a friend), 3 weeks ($ 5.1-6 thousand);
- Ratings (the option to rate couriers and restaurants belonging to the same chain plus pre-moderation), 2 weeks ($ 4.5-5.3 thousand);
- Loyalty program elements (in-app currency, multiple types of user accounts, digital coupons, bonus points calculator, etc.; although the Breakfast Delivered apps do not use these components, food ordering applications often incorporate certain features of customer loyalty programs), 2-12 weeks (anything between $ 3.3 thousand and $ 17.5 thousand);
- Communication (a live chat between couriers and customers), 2 to 3 weeks (from $ 7.2 thousand to $ 8.4 thousand);
- Chain management (enabling chain restaurant owners to manage multiple locations from one web-based admin console), 6 weeks ($ 7.5-8.8 thousand);
- Custom design, 4 weeks ($ 4.8-5.6 thousand).
- Nearly 2/3 of US consumers have placed take-out orders at restaurants within the last 6 months;
- In 2016, online food delivery accounted for 30% of the $ 210 billion restaurant market;
- Since 2017, the online food delivery segment will be growing at a CAGR of 65%.