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Mobile Customer Referral and Loyalty System for HoReCa Businesses

The R-Style Lab team built a mobile-based customer referral and loyalty system targeted at catering facilities that cannot afford to build their own mobile apps. Our client monetizes the solution by taking percentage off transactions made at cafés and restaurants that participate in the program.

The R-Style Lab team built a mobile-based customer referral and loyalty system targeted at catering facilities that cannot afford to build their own mobile apps. Our client monetizes the solution by taking percentage off transactions made at cafés and restaurants that participate in the program.
Technologies & tools
Web: PHP 5.5, MySQL, Amazon Web Services, Yii 2; Mobile: iOS SDK, Android SDK (level 14+)
Project team
2 PHP developers, 1 iOS middle developer, 1 Android middle developer, 1 QA, 1 designer, 1 PM, 1BA


The referral system features custom iOS and Android app and a web-based administration panel to manage app content for referral program participants (including the list of catering facilities, discounts and special offers).

How does the system work?

  • A user downloads the app from the App Store or Google Play, sets up a profile and visits one of the catering facilities that participate in the program;
  • The user then needs to scan a QR code (mobile check-in) and make a purchase to receive virtual currency. Users can also earn bonus points off transactions made by the people they’ve referred to the loyalty program;
  • Virtual currency can be spent on snacks and drinks at affiliated cafés and restaurants.

The mobile app key components include:

  • User profile (social media login/registration options are available);
  • Social features (including likes, comments, ratings and easy sharing). We implemented the Firebase Dynamic Links technology to redirect users, who click on social invites to the App Store and Google Play;
  • QR code recognition & generator modules.

App logic (including user verification and payment transaction processing) is enabled by a reliable Laravel + MySQL server.

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Marc Zirka, CEO
Telcovision Group
"Working with R-Style is a pure example of software development outsourcing. It was a great pleasure working with a competent and flexible team, where the focus is on the quality and the timeliness of the deliverables. R-Style developed for us the backend for FROGO our new Dating Mobile Application where the outcome was more than satisfactory. Moreover, R-Style team and leadership were providing us at all times their support and were available to answer any questions we had. Working with them gave us a great level of comfort and trust"  
Hunter Jensen, CEO
Barefoot Solutions, Inc.
"Having worked with a lot of USA and non US-based development teams, R-Style Lab software development company is hands down the best I've seen. They have a high level of professionalism, excellent communication skills, thorough quality assurance practices, and superb technical expertise. I have been very satisfied with the quality of the software products that they have delivered, and everything has been delivered on time, on budget, and to spec."
Bolatbek Ospanov, Founder, CBDO
Smart Satu
"The success of any startup depends on its solid team and their commitment. We’ve found the perfect level of commitment with R-Style Lab. Besides stellar technical expertise, they have this striking passion for technology which enables them to think outside the box. R-Style Lab has developed a comprehensive business platform for us to facilitate cooperation between suppliers and their clients. This project has won startups competition in Kazakhstan which was organized by a Swiss company Seedstars World and will compete for a 1 mln dollar prize in the World Competition. The system is already popular not only in Kazakhstan, but in Kirgizstan and Bulgaria as well."  
Sergey Kiruschin, Head of IT department
“Work of R-Style Lab's specialists is a classic example of successful IT-outsourcing. We’ve been fully satisfied with the professional level of the work done.”  
Anton Karzhavin, Project Manager
Rive Gauche, perfume and cosmetics chain
“R-Style Lab solution allowed us to improve the quality of communication in the company. After the project completion, we have managed to reduce the costs for long-distance communication by 10%. I’d like to thank R-Style Lab team for the professional and flexible approach to the project implementation”  
Mark Valentini, CIO of “Red Square” Ltd.
Eurovision, Song Contest 2009 in Moscow
“The project on the deployment of “Eurovision-2009” IT-infrastructure has been undoubtedly large-scale and labour-intensive. Its realization demanded for engaging a huge part of the company’s resources in a very limited time. Moreover, the project required for maximum focus as well as consolidation of all the company’s potentials. R-Style Lab specialists have fulfilled the task assigned to the full extent of their power. All the works were completed on a very high professional level.”  
Alexander Arikainen, Administrative Director
“Reorganization of the company’s IT-infrastructure has allowed for improving customer service, optimizing employees’ work and structuring data processing. In the result of the project implementation, we’ve got a single point of managing access rights, servers, users, printing, applications, e-mails and other resources at all the Dentsu-Smart subsidiaries. Besides, R-Style Lab specialists have developed a fault-tolerant and easy-scalable system.”  
Andrey Golovchanov, Project Manager at Uhrenholt
“The implemented project allowed for improving the security level of the information system, made it more reliable and failsafe, increased its flexibility and scalability as well as reduced costs for administration. According to our estimates, the R-Style Lab's delivered project let us lower the operational costs by almost 2 times.”  

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