A US company that studies the impact of physical activity on human health and well-being wanted to increase sales of movement assessment and exercise programs through upgrading their iOS/Android apps and Content Delivery Platform (CDP).
The company’s solution consisted of an iOS and Android app, connected to a legacy Classcast-based CDP, which didn’t provide the required level of customization.
Our development team was hired to realize the Client’s main aim, i.e. to divide the content into 2 types within 1 application by introducing 2 admin accounts:
Besides, the company was thinking about adding the White Label account for the market giants, allowing to promote fitness programs under their brand. The solution’s architecture, based on the classical client-server application model, technically provides for this possibility.
Along with working on the CDP upgrade, we re-engineered the company’s iOS and Android app interfaces, paying special attention to UX and the app’s scalability and implementing the In-App Purchase feature.
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