Fitness CDP & Mobile App Revamp for a US Exercise Programs Provider

A US company that studies the impact of physical activity on human health and well-being wanted to increase sales of movement assessment and exercise programs through upgrading their iOS/Android apps and Content Delivery Platform (CDP).

A US company that studies the impact of physical activity on human health and well-being wanted to increase sales of movement assessment and exercise programs through upgrading their iOS/Android apps and Content Delivery Platform (CDP).
Technologies & tools
Restkit, PHP
Project team
2 iOS developers, 2 PHP developers

Solution

The company’s solution consisted of an iOS and Android app, connected to a legacy Classcast-based CDP, which didn’t provide the required level of customization.

Our development team was hired to realize the Client’s main aim, i.e. to divide the content into 2 types within 1 application by introducing 2 admin accounts:

  • Paid content, accessible to fitness amateurs with a monthly subscription plans;
  • Freely distributed content for the B2B sector.

Besides, the company was thinking about adding the White Label account for the market giants, allowing to promote fitness programs under their brand. The solution’s architecture, based on the classical client-server application model, technically provides for this possibility.

Along with working on the CDP upgrade, we re-engineered the company’s iOS and Android app interfaces, paying special attention to UX and the app’s scalability and implementing the In-App Purchase feature.

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Nikita Dunets Director of Business Development
Igor Zhdanko Business Development Manager
Vlada Krivitskaya Business Development Manager
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