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Social Media Advertising Platform

We were contacted by one of the largest digital agencies in the USA. Their advertising web platform was built by 2 different teams which negatively influenced code quality and cohesion. They wanted us to evaluate the code, do regression testing and add several new features.

We were contacted by one of the largest digital agencies in the USA. Their advertising web platform was built by 2 different teams which negatively influenced code quality and cohesion. They wanted us to evaluate the code, do regression testing and add several new features.
Technologies & tools
HTML5, JavaScript, Backbone.js, Node.js, Scala, Scalatra; DB: MongoDB
Project team
1 Scala developer, 1 JavaScript developer, 1 QA, 1 BA, 1 PM

Solution

The application is designed to connect social media opinion leaders and marketers promoting the corresponding goods and services. Opinion leaders review brands and products and get money for their contribution. Their opinion influences customer buying decisions.

The app functionalities include:

  • constant monitoring of social metrics;
  • improved system of tracking and measuring ad campaign results;
  • secure payment system.

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