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AI-driven PPC Optimization & BI Tools for Travel Businesses

The client with background in the travel industry wanted to translate his unique Excel-defined PPC campaign management algorithms into a robust web solution. The R-Style Lab team was tasked with the development of a web system that would employ Excel calculations provided by the client to analyze Google and Bing Ads performance data and suggest bidding optimization opportunities.

The client with background in the travel industry wanted to translate his unique Excel-defined PPC campaign management algorithms into a robust web solution. The R-Style Lab team was tasked with the development of a web system that would employ Excel calculations provided by the client to analyze Google and Bing Ads performance data and suggest bidding optimization opportunities.
Technologies & tools
Laravel 5.x, PHP 7.1, AdWords API, Google Analytics API, Bing Ads API
Project team
2 PHP developers, 1 Tech Lead, 1 PM

Solution

The solution allows users to connect their Bing Ads, Google AdWords and Google Analytics accounts and get access to a unified BI dashboard with campaign performance data and optimization opportunities. The system analyzes both pre-sales and post-sales data sourced from Google Analytics, AdWords and Bings Ads and makes bidding decisions based on a unique combination of real-time user behavior, conversion and revenue data. It takes into account multi-channel pre-conversion user journeys to make the right conversion attribution and tackle the issue of incorrect or incomplete data. AI-based bidding decisions can be applied both manually and in an automated mode.

R-Style Lab developed a Laravel-based web application and integrated it via Google AdWords, Bing Ads and Google Analytics APIs to PPC campaign data sources conforming to their strict requirements to data processing. R-Style Lab also had to implement AI algorithms to discover patterns in data and turn its unstructured volumes into machine-based performance optimization insights. AI algorithms created by our team process and analyze more than 100k entities, including keywords, ad groups, ad campaigns and data about their performance. The key focus for R-Style Lab was on achieving high accuracy of AI algorithms and their ultimate optimization.

KEY FEATURES:

  • User admin dashboards – where each account user can personalize their settings;
  • BI & reporting – performance reports and historical data about campaign management;
  • Intelligent bidding management – bidding analytics and optimization opportunities, possibility to choose automated or manual bid management;
  • Customization wizards – personalization of dashboard reporting via a set of solution wizards.

The PPC optimization solution and smart bidding analytics implemented by R-Style Lab helps travel companies maximize their ROI and allows them to increase their conversions by up to 50% or reduce their ad spending by up to 30% on average.

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Testimonials

Hunter Jensen, CEO
Barefoot Solutions, Inc.
"Having worked with a lot of USA and non US-based development teams, R-Style Lab software development company is hands down the best I've seen. They have a high level of professionalism, excellent communication skills, thorough quality assurance practices, and superb technical expertise. I have been very satisfied with the quality of the software products that they have delivered, and everything has been delivered on time, on budget, and to spec."
Bolatbek Ospanov, Founder, CBDO
Smart Satu
"The success of any startup depends on its solid team and their commitment. We’ve found the perfect level of commitment with R-Style Lab. Besides stellar technical expertise, they have this striking passion for technology which enables them to think outside the box. R-Style Lab has developed a comprehensive business platform for us to facilitate cooperation between suppliers and their clients. This project has won startups competition in Kazakhstan which was organized by a Swiss company Seedstars World and will compete for a 1 mln dollar prize in the World Competition. The smartsatu.kz system is already popular not only in Kazakhstan, but in Kirgizstan and Bulgaria as well."  
Marc Zirka, CEO
Telcovision Group
"Working with R-Style is a pure example of software development outsourcing. It was a great pleasure working with a competent and flexible team, where the focus is on the quality and the timeliness of the deliverables. R-Style developed for us the backend for FROGO our new Dating Mobile Application where the outcome was more than satisfactory. Moreover, R-Style team and leadership were providing us at all times their support and were available to answer any questions we had. Working with them gave us a great level of comfort and trust"  
Sergey Kiruschin, Head of IT department
Aeroflot
“Work of R-Style Lab's specialists is a classic example of successful IT-outsourcing. We’ve been fully satisfied with the professional level of the work done.”  
Anton Karzhavin, Project Manager
Rive Gauche, perfume and cosmetics chain
“R-Style Lab solution allowed us to improve the quality of communication in the company. After the project completion, we have managed to reduce the costs for long-distance communication by 10%. I’d like to thank R-Style Lab team for the professional and flexible approach to the project implementation”  
Mark Valentini, CIO of “Red Square” Ltd.
Eurovision, Song Contest 2009 in Moscow
“The project on the deployment of “Eurovision-2009” IT-infrastructure has been undoubtedly large-scale and labour-intensive. Its realization demanded for engaging a huge part of the company’s resources in a very limited time. Moreover, the project required for maximum focus as well as consolidation of all the company’s potentials. R-Style Lab specialists have fulfilled the task assigned to the full extent of their power. All the works were completed on a very high professional level.”  
Alexander Arikainen, Administrative Director
Dentsu-Smart
“Reorganization of the company’s IT-infrastructure has allowed for improving customer service, optimizing employees’ work and structuring data processing. In the result of the project implementation, we’ve got a single point of managing access rights, servers, users, printing, applications, e-mails and other resources at all the Dentsu-Smart subsidiaries. Besides, R-Style Lab specialists have developed a fault-tolerant and easy-scalable system.”  
Andrey Golovchanov, Project Manager at Uhrenholt
Uhrenholt
“The implemented project allowed for improving the security level of the information system, made it more reliable and failsafe, increased its flexibility and scalability as well as reduced costs for administration. According to our estimates, the R-Style Lab's delivered project let us lower the operational costs by almost 2 times.”  

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